RMR seeks a closer — and better — relationship with the general community

By David F. Rooney

Revelstoke Mountain Resort is intent on being a better corporate citizen, says RMR’s General Manager Rob Elliott.

“One of the big things that has been missing is open communication from the resort,” he told City Council on August 12. “I’d like to change that.”

He said he’d like to see a lot more mutual involvement between the resort and the general community; that would make it a win-win situation for both entities.

The ski resort received its one millionth skier last December and continues to attract attention of the news media in Europe, the United States and South America. It has sold 3,000 season passes locally and is trying to draw skiers from Sicamous and Salmon Arm who have, until now, been mostly focused on Silver Star.

The resort is also focused on building a trail along Williamson’s Lake and is looking to expand its hiking and biking trails, particularly in the alpine.

“We’re playing with getting people in the alpine… next season,” he said, adding that biking trails on Mount Mackenzie could rival those on Frisby Ridge.

Elliott also said he a 100-kilometre foot race on the mountain is not out of the question.

The mountain is also going to play a larger role culturally speaking. On August 29 RMR will host The Return of the Phantom of the Opera at Reveltation Lodge and on September 20 it will host a six-band Fall Festival as a prelude to the Best Fest in the West, which will be in Revelstoke from September 16 – October 4, 2015, and feature a range of activities from teen challenges to food tastings, comedy shows to charity bike rides, knowledge workshops to a variety of musical entertainments.

You can watch Elliott’s full presentation to Council starting at the 2:41 point until about the 33-minute mark on this video: